![]() Sure, maybe it was just PR, or being in the right place at the right time, getting your brand name out to the masses on a more regular and cheaper basis than traditional advertising.īut still – something didn’t add up. The big media outlets wouldn’t waste their time posting photos if there wasn’t a payoff somewhere. Why else would ALL of the major media players on the planet have accounts with tens of thousands (and sometimes millions) of followers? How were they able to attract Instagram followers like a magnet, seemingly without effort? Yet in the back of my head, I knew there was something up with Instagram. Other than a few shoulder shrugs or vague answers, the answer was no. I was the one asking colleagues and friends why they used it, if they saw any traffic or benefits to their brands or websites. Over the 20 or so years I’ve made a living online as a freelance writer, I’ve talked about Instagram maybe a half dozen times. I didn’t think it was a big deal – until I reminded myself that only a few months ago, I didn’t even use Instagram. So when I mentioned casually that I had figured out a way to monetize Instagram, he stopped and took notice. He runs several successful businesses and is well-known in the general community. I was in the Bahamas, speaking with a media guru friend of mine. ![]() “How on earth do you attract Instagram followers so easily?!”
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